Plenty of people purchase loft apartments starting with the assumption that they're going to get loft conversions at a later date. The loft apartment in its current form may be less expensive than a similar apartment that already had a given customer's preferred number of rooms. Plenty of people end up calling loft conversion experts and remodeling homes shortly after moving into them anyway, since a given home may not meet their current standards for whatever reason. Remodeling gives people a certain degree of flexibility, which would be difficult under other circumstances. For further info see this site: http://www.loftconversionbirmingham.co.uk/
A loft apartment may have an ideal location, so residents may choose it on that basis alone. The location of a given property is often going to be a priority for a lot of homeowners and renters. People need to be able to get to work easily, and they need to have convenient access to grocery stores and other essential outlets. There's a lot of competition for the best apartments in any heavily populated city. People that have very specific guidelines in mind when it comes to the apartments that they want will have to start searching years in advance, which may not be an option for plenty of families.
Loft apartments are popular within a certain niche, but they often aren't large enough to house many different types of families. However, unlike studio apartments, loft apartments can be easily reworked to house larger families. They have the space but not the appropriate configuration. Plenty of loft apartments are also stylish, and they may generally have the look and feel that a lot of homeowners and renters will want for their living spaces. They will rely on loft conversion in order to get the exact apartments that they want.